Blue Ocean Strategy

Lately, I just attended a brief on "Blue Ocean Strategy". I learnt that Blue Ocean Strategy are to make high profits growth at lower risk, to make industries not in existence today, to go into uptapped market demand, and to make competition not relevant anymore. Its 6 principles are as follows: (1) Reconstuct Market Boundaries, (2) Focus on The Big Pictire, Not the Numbers, (3) Reach Beyond Existing Demand, (4) Get the Strategic Sequence Right, (5) Overcome the 4 Hurdles, and (6) Build Strategy in Execution.

This strategy seems to be using "common sense" but powerful and effective.It is a fantastic strategy that is applicable to all businesses and industries. Air Asia is a good example of the uses of Blue Ocean Strategy.